St. George invites guests to a unique scent experience in partnership with MALIA Company

Scents as part of a holistic experience

Scent is an integral part of the spatial experience and memories. They can create a calming atmosphere, recall important moments and deepen the sensory experience. St. George's Hotel Manager Mari Suhonen describes why working with MALIA Company is an important step for the hotel:

"Fragrances are an integral part of a sophisticated experience and modern luxury. MALIA is a natural partner for us in every sense of the word. A local, high-quality, female-driven fragrance house with a strong design offers exactly what we want to enrich the experience of our hotel guests."

St. George wants to offer its guests not only a visually stunning and first-class service experience, but also an ambiance that indulges all the senses. MALIA Company's natural fragrances are perfect for this – unique and attractive while developed to avoid sensitisation or sensory overload.

Scents leave the most lasting impression

Fragrances have long been part of the international hotel experience, but in Finland the phenomenon is still relatively young. St. George strives to be a forerunner and offer its customers the opportunity to experience the impact of scents as part of the brand experience. Johanna Laaksomaa, founder of the MALIA Company, describes the collaboration with enthusiasm:

"It's great to be involved in building a new dimension of the hotel experience in Finland. I hope that this will encourage Finns to dive into the world of fragrances and experience their holistic impact."

Research shows that fragrances have the strongest ability to create memories and evoke emotions. St. George wants to offer its customers the opportunity to take a piece of their hotel experience with them – literally. MALIA products will also be available for purchase, so that hotel guests can continue to experience the soothing ambience at home.

More to come in the future

St. George and MALIA are not going to stop here. Laaksomaa hints that more plans are already in the pipeline:

"This is just the first step. Building different scent worlds and refining spaces with scents offers possibilities for so many."

St. George not only creates superior hotel experiences, but wants to cater to the whole sensory spectrum. A new world of fragrance will make your stay unique - welcome to experience it for yourself.

Photo by Erika Appelström / And Sundays