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Committed to Verified Sustainability
At Hotel St. George, responsibility is driven by measurable actions and independently certified standards for the benefit of our guests, staff, and environment.
As part of Strawberry, we follow group-wide sustainability commitments – an approached called WeCare. Our operations are officially certified by the Nordic Swan Ecolabel (awarded November 2025) and Visit Finland’s Sustainable Travel Finland program.
Certificates
The official Nordic ecolabel
Nordic Swan
The Nordic Swan Ecolabel is the official ecolabel of the Nordic countries and one of the world's most demanding environmental certifications.
The Nordic Swan Ecolabel helps to mitigate climate change, promotes the circular economy, and supports the preservation of biodiversity, quality, and safety. The label's ambitious criteria take into account the essential stages of a product or service's entire life cycle, from raw materials and production to recycling.
At St. George, we are proud to have achieved the Nordic Swan Ecolabel together with our hotel family, effective November 18, 2025. Learn more about the Nordic Swan Ecolabel at Strawberry.
For sustainable tourism and future
Sustainable Travel Finland
In order for the tourism industry to respond to changing demand and secure its future, development must be sustainable. To this end, Visit Finland has developed the Sustainable Travel Finland program for tourism businesses and regions and the Sustainable Travel Finland label that can be achieved with it. Hotel St. George was awarded this label in the spring of 2025, and the work to develop more sustainable tourism has gained a continuous development model. You can read more about the STF label on Visit Finland's website.
On Visit Finland's website, you can also explore and sign the Sustainable Finland Pledge, which guides you towards sustainable tourism in Finland.
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